Among the types of Data that this Application collects, by itself or through third parties, there are: Trackers; Usage Data; city; Postal code; state; province; country; province; latitude (of place); longitude (of place); metropolitan area; geographic area; IP address; device data; app data; device registers; operating systems; browser information; language; app opens; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keyboard events; motion sensor events; touch events; data about viewed videos; clicks; browsing history; search history; session statistics; page views; interaction events; page events; custom events; Application opens; order ID; email address; user subscriptions; gender; unique device identification for advertising (Google Advertiser ID or IDFA, for example); number of Users; last date an email was sent; date of the message; time the message was sent; sender of the message.
Complete information on each type of Personal Data collected is provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application. Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services.In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact Fitr. Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
Methods and place of processing the Data
Processing method
Fitr takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Fitr, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Fitr. The updated list of these parties may be requested from Fitr at any time.
Location
The Data is processed at Fitr's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to an applicable legal obligation or based on the Users' consent.
The purposes of processing
The Data concerning the User is collected to allow Fitr to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect malicious or fraudulent activity, and for the following purposes: Analytics, SPAM protection and bot management, Platform services and hosting, Managing contacts and sending messages, and Traffic optimization and distribution.
For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
The services contained in this section enable Fitr to monitor and analyze web traffic and can be used to keep track of User behavior.
Meta ads conversion tracking (Meta-pixel) (Meta Platforms Ireland Limited)
Meta Ads conversion tracking (Meta-pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give Fitr insights into the traffic and interactions on this Application.
Personal Data processed: order ID; email address; user subscriptions; gender; IP address; Postal code; Trackers; unique device identification for advertising (Google Advertiser ID or IDFA, for example).
Place of processing: Ireland – Privacy Policy – Opt out.
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then discarded before the data is logged in any data center or server. More details can be found in Google's official documentation.
Personal Data processed: number of Users; Usage Data; session statistics; Trackers.
Place of processing: Ireland – Privacy Policy – Opt out.
This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM or to protect it from malicious bot activities.
Cloudflare Bot Management (Cloudflare Inc.)
Cloudflare Bot Management is a malicious bot protection service provided by Cloudflare Inc.
Personal Data processed: custom events; number of sessions; device data; device registers; app data; Application opens; operating systems; motion sensor events; browsing history; browser information; Usage Data; data about viewed videos; geographic area; metropolitan area; interaction events; IP address; clicks; country; latitude (of place); longitude (of place); mouse movements; app opens; page events; page views; Postal code; province; scroll-to-page interactions; scroll position; session duration; session statistics; state; city; language; keyboard events; touch events; Trackers; search history.
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
GoDaddy Professional Email (GoDaddy.com, LLC)
GoDaddy Professional Email is an email address management and message sending service provided by GoDaddy.com, LLC.
Personal Data processed: sender of the message; date of the message; email address; last date an email was sent; time the message was sent; Trackers.
This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.
These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide Fitr with a wide range of tools – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
GoDaddy Web Hosting (GoDaddy.com, LLC)
GoDaddy Web Hosting is a hosting service provided by GoDaddy.com, LLC.
Information about opting out of interest-based advertising
In addition to the opt-out options provided by the services listed in this document, Users can find information about how to opt out of interest-based advertising in general in the corresponding section of the Cookie Policy.
Further information for Users
Legal basis of processing
Fitr may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes.
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which Fitr is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Fitr;
processing is necessary for the purposes of the legitimate interests pursued by Fitr or by a third party.
In any case, Fitr will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Further information about retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to an applicable legal obligation or based on the Users' consent.
Therefore:
Personal Data collected for purposes related to the performance of a contract between Fitr and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of Fitr's legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by Fitr within the relevant sections of this document or by contacting Fitr.
Fitr may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Fitr may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The rights of Users
Users may exercise certain rights regarding their Data processed by Fitr.
In particular, to the extent permitted by law, Users have the right to do the following:
Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
Access their Data. Users have the right to learn if Data is being processed by Fitr, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, Fitr will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from Fitr.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Fitr to safeguard their Data.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in Fitr or for the purposes of the legitimate interests pursued by Fitr, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. Users can learn whether Fitr is processing Personal Data for direct marketing purposes in the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to Fitr through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by Fitr as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by Fitr to each recipient to whom the Personal Data has been disclosed, if this proves impossible or involves disproportionate effort. At the Users' request, Fitr will inform them about those recipients.
Additional information about Data collection and processing
Legal action
The User's Personal Data may be used for legal purposes by Fitr in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services. The User declares to be aware that Fitr may be required to reveal personal data upon request of public authorities.
Additional information about User's Personal Data
Fitr may request Users to provide additional information, such as a photo, to better identify the User or to contact the User.
System logs and maintenance
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from Fitr at any time. Please see the contact information at the beginning of this document.
Changes to this privacy policy
Fitr reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to Fitr. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User's consent, Fitr shall collect new consent from the User, where required.
Cookie Policy
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow Fitr to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User's device as they interact with this Application.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For instance, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker. For instance, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by Fitr (so-called "first-party" Trackers) and Trackers that enable services provided by a third-party (so-called "third-party" Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of "first-party" Cookies and other similar Trackers may vary depending on the lifetime set by Fitr. Some of them expire upon termination of the User's browsing session. In addition to what's specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information - such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting Fitr.
Activities strictly necessary for the operation of this Application
This Application uses so-called "technical" Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.
This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM or to protect it from malicious bot activities.
Cloudflare Bot Management (Cloudflare Inc.)
Cloudflare Bot Management is a malicious bot protection service provided by Cloudflare Inc.
Personal Data processed: custom events; number of sessions; device data; device registers; app data; Application opens; operating systems; motion sensor events; browsing history; browser information; Usage Data; data about viewed videos; geographic area; metropolitan area; interaction events; IP address; clicks; country; latitude (of place); longitude (of place); mouse movements; app opens; page events; page views; Postal code; province; scroll-to-page interactions; scroll position; session duration; session statistics; state; city; language; keyboard events; touch events; Trackers; search history.
These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide Fitr with a wide range of tools – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
GoDaddy Web Hosting (GoDaddy.com, LLC)
GoDaddy Web Hosting is a hosting service provided by GoDaddy.com, LLC.
This Application uses Trackers to measure visits and analyze User behavior to improve the Service.
Measurements
The services contained in this section enable Fitr to monitor and analyze web traffic and can be used to keep track of User behavior.
Meta ads conversion tracking (Meta-pixel) (Meta Platforms Ireland Limited)
Meta Ads conversion tracking (Meta-pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give Fitr insights into the traffic and interactions on this Application.
Personal Data processed: order ID; email address; user subscriptions; gender; IP address; Postal code; Trackers; unique device identification for advertising (Google Advertiser ID or IDFA, for example).
Place of processing: Ireland – Privacy Policy – Opt out.
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then discarded before the data is logged in any data center or server. More details can be found in Google's official documentation.
Personal Data processed: number of Users; Usage Data; session statistics; Trackers.
Place of processing: Ireland – Privacy Policy – Opt out.
Marketing
This Application uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
GoDaddy Professional Email (GoDaddy.com, LLC)
GoDaddy Professional Email is an email address management and message sending service provided by GoDaddy.com, LLC.
Personal Data processed: sender of the message; date of the message; email address; last date an email was sent; time the message was sent; Trackers.
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers directly from within their own device settings, for example, by preventing the use of or deleting Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User's initial consent preferences.
Other Trackers in the browser's local memory may be cleared by deleting the browsing history.
With regard to third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users can open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices(EU and UK), the Network Advertising Initiative(US) and the Digital Advertising Alliance(VS), DAAC(Canada), DDAI(Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. Fitr thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices which helps Users to control interest-based advertising on mobile applications.
Consequences of refusing Trackers
Users are free to decide whether or not to allow Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, Fitr may be unable to provide related features.